Char San Pedro (she/her/we) is a feminist, friend, humanitarian, social entrepreneur, intersectional gender equity advocate, community-builder, orator, and writer.
She is the founder of GOOD TO BE GOOD—a grassroots, nonprofit community-led humanitarian and advocacy organization serving diverse, underserved and marginalized women, girls, gender diverse-folks and their communities, while actively advocating for gender equality and issues affecting made-vulnerable populations. The nonprofit’s cause-driven campaigns raise critical funds and awareness that invest in social services and programs.
Char’s advocacy work supports local communities in addressing social inequality, creating a kinder and equitable society, and empowering women and girls who have experienced gender-based violence and climate injustice.
A writer at heart, she often pens think-pieces on subjects of intersectional feminism, ecological sustainability, human rights, interconnectedness, and spiritual and social welfare on her website and media channels. She is a voracious entrepreneur and a self-avowed polymath, weaving personal experience and rigorous, comprehensive experience into her work. Her media work has been featured in various publications such as HuffPost, Flare Magazine, TIME, CTV, Global News, Globe and Mail, Vogue Italia. Over the years, she has collaborated with major and local brands, including PANGAIA, Cannes Lions, Sony, The Drake Hotel, bluboho, Healthy Planet, FARFETCH. With a colourful background that spans philanthropy, music, fashion, film, and wellness, Char’s inspirations are wide-ranging, but all driven by the same ethos—to radically include others; to be of service; to be rooted in love and humanity.
Char lives in Toronto, where she volunteers and consults charities and nonprofits such as Sistering’s social enterprise SpunStudio, Women’s Habitat, and Dixon Hall’s Out Of The Cold program. She also serves on the Board of Directors of Youth Rising Above—a charitable organization whose mission is to help transform the lives of youth and young people in marginalized communities.