Ahimsa + Ubuntu.

Bohemian. Humanitarian. Social Entrepreneur. Writer. Women’s Rights Activist. Intersectional Gender Equity and Welfare Advocate. Lifelong Learner. Perennial Optimist.

Char San Pedro is a feminist, friend, humanitarian, social entrepreneur, intersectional gender equity advocate, community-builder, orator, and writer. 

She is the founder of Good To Be Good Foundation—a grassroots, non-profit community-based humanitarian and advocacy organization serving diverse, underserved and marginalized women, girls, and their communities, while actively advocating for gender equality, social justice, and total equity. Good To Be Good’s community-facing, cause-driven events and ongoing campaigns raise critical funds that support social services and programs, and local charitable investments.

A voracious entrepreneur with a background in modelling and a self-avowed polymath, Char is also the creative producer of 920 Films. Her expansive media work has been featured in various publications such as HuffPost, Flare Magazine, TIME, CTV, Global News, Globe and Mail, Vogue Italia, and over the years, has collaborated with major and local brands including Pangaia, Cannes Lions, Sony, The Drake Hotel, bluboho, Healthy Planet, FARFETCH. 

Always a writer at heart, she often pens think-pieces on subjects of feminism, ecological sustainability, human rights, interconnectedness, and spiritual and social welfare on her website and online channels. With a colourful background that spans fashion, philanthropy, music, film, and wellness, Char’s inspirations are wide-ranging, but all driven by the same ethos—to radically include others; to be of service; to be rooted in love and humanity. 

Char lives in Toronto where she volunteers and consults with charities and non-profits such as Sistering’s social enterprise SpunStudio, Women’s Habitat, and Dixon Hall’s Out Of The Cold program, while supporting local communities experiencing systemic injustice, and empowering women, self-identified women, and girls living in marginalized communities. She also serves on the Board of Directors of Youth Rising Above—a charitable organization whose mission is to help transform the lives of marginalized youth and young people through engaging and dynamic programming opportunities. 

Where I create, there I am true.

Non-Profit: www.goodtobegood.ca

Motion: vimeo.com/charsanpedro

Instagram: @sanpedrochar

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