Ahimsa, Ubuntu & Laulima.
Char San Pedro (she/her) is a friend, intersectional feminist, humanitarian, social entrepreneur, gender equity advocate, community-builder, orator, and writer.
Char serves as the founder of nonprofit GOOD TO BE GOOD: a grassroots, community-led humanitarian and advocacy organization serving diverse, underserved and marginalized women, girls, gender diverse-folks and their communities while actively advocating for gender equity and issues affecting made-vulnerable populations. The nonprofit’s mission-focused initiatives mobilize critical funds and awareness, which invest in social services and community-focused programming. She has led projects and campaigns focused on building solidarity and empowerment through bottom-up approaches and mobilization. As a committed leader and student of life, Char demonstrates an aptitude for visionary thinking and compassionate, values-driven leadership—the kind responsible for driving connection-centred service while cultivating effective and meaningful environments for people.
Char’s advocacy supports communities in addressing socioeconomic disparities, building a kinder and equitable society, and advancing the empowerment and rights of women and girls who have experienced gender-based violence, systemic inequities and injustices.
Char is a voracious entrepreneur and a self-avowed polymath, weaving personal wisdom, contemplation, and lived experience into her work. Her media work has been featured in various publications such as HuffPost, FLARE, Toronto Star, TIME, CTV, Global News, CP24, Globe and Mail, Vogue Italia. Over the years, she has collaborated with local and major brands including PANGAIA, Cannes Lions, The Drake Hotel, bluboho, Healthy Planet, FARFETCH. With a colourful background that spans social service, music, fashion, film, and wellness, Char’s inspirations are wide-ranging, but all driven by the same ethos—to radically support others; to be of service; to be rooted in the value of love (aloha).
A writer at heart, she pens think pieces on intersectional feminism, ecological sustainability, human rights, interconnectedness, spirituality, connection, and inquiry that link love and justice across her online channels. Her writing is influenced by her interdisciplinary studies and zest for poetry, feminist and liberationist traditions, epistemology, care ethics, spiritual teachings, and general social science literature.
Hailing from Rexdale, Char currently resides in what is known as Toronto, where she volunteers and consults nonprofits such as Sistering’s social enterprise SpunStudio, Women’s Habitat, and Dixon Hall’s Out Of The Cold program. She also serves on the Board of Directors of Youth Rising Above—a charitable organization whose mission is to help transform the lives of youth and young people in marginalized communities.
www.charsanpedro.com | www.goodtobegood.ca
vimeo.com/charsanpedro | Instagram: @sanpedrochar
This was a fun memorable commercial to shoot. It was also shot at night in minus 15 degrees weather! Check out my feature fin this TV commercial for Buckley’s Insurance. Produced by Asher Productions.
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