Char
Ahimsa + Ubuntu.
Bohemian. Writer. Humanitarian. Social Entrepreneur. Activist. Women’s Rights Activist. Welfare Advocate. Lifelong Learner. Perennial Optimist.
Char San Pedro is a feminist, friend, humanitarian, social entrepreneur, intersectional gender equality advocate, community-builder, orator, and writer.
She is the founder of Good To Be Good Foundation—a grassroots, non-profit community-based humanitarian and advocacy organization serving diverse underserved women and communities, while actively advocating for gender equality, social justice, and total equity. Good To Be Good’s local events and ongoing campaigns raise critical funds that support services, social programs, and charitable investments where the need is greatest.
A voracious entrepreneur with a background in modelling and a self-avowed polymath, Char is also the creative producer of 920 Films and a music manager at an independent label. Her media work has been featured in various publications such as HuffPost, Bell Media, Flare Magazine, TIME Mag, CTV, Global News, Vogue Italia, and over the years has collaborated with major and local brands including Pangaia, Cannes Lions, Sony, The Drake Hotel, Healthy Planet, FARFETCH.
Always a writer at heart, she often pens think-pieces on subjects of feminism, ecological sustainability, human rights, interconnectedness, and spiritual and social welfare on her website and online channels. With a colourful background that spans fashion, philanthropy, music, film, and wellness, Char’s inspirations are wide-ranging, but all driven by the same ethos—to radically include others, to be of service, to be rooted in love and humanity.
Char lives in Toronto where she volunteers at Sistering’s social enterprise SpunStudio, Women’s Habitat of Etobicoke, and Dixon Hall’s Out Of The Cold program serving local communities experiencing systemic injustice, and empowering women, self-identified women, and girls living in marginalized communities. She also serves on the Board of Directors of Youth Rising Above—a charitable organization whose mission is to help transform the lives of marginalized youth and young people through engaging and dynamic programming opportunities.